Entertainment Advertising Network
";
_2+="BiggerBoat has created the Internet's first online advertising network exclusively focused on harnessing the power of entertainment to help you reach and engage your target audience.
";
_2+="Through our proprietary AdMatch\xae targeting platform and network of top-tier entertainment publishers, BiggerBoat brings you unique advertising opportunities associating your brand with entertainment properties - helping you reach and engage individual consumers through the power of entertainment.
";
_2+="BiggerBoat engages over 25 million individual entertainment consumers monthly.
";
_2+="";
return _2;
};
BB_Sol.prototype.getPT=function(){
var _3="";
_3+="";
_3+="
Precision Targeting
";
_3+="BiggerBoat is changing the world of online advertising by providing innovative precision targeting for internet television. Based on proprietary technology, BiggerBoat enables micro-targeting for video advertising based on the online viewer demographics and psychographics derived from the consumption of entertainment content (movies, television shows and music).
";
_3+="The building blocks for our precision targeting solution include a proprietary Entertainment Index comprising rich, up-to-date meta-data on over 14 million entertainment properties consisting of:
";
_3+="- 1.5 Million TV Shows
- 400,000 Movies
- 1.2 Million Albums
- 11 Million Songs
BiggerBoat's Behavior Aggregation Platform leverages our Entertainment Index to capture entertainment consumption across the web, with over a billion aggregated entertainment behaviors collected from more than 25 million monthly consumers and more than 40 million active cookies across a wide variety of entertainment-based websites.
";
_3+="Combined with an online demographic sample of over 5 million entertainment consumers, BiggerBoat's proprietary Targeting Engine interfaces seamlessly with internal or third party ad servers, providing network television partners and distributors with the tools to precisely target video advertising based on demographics and media-consumption psychographics of actual online television viewers.
";
_3+="";
return _3;
};
BB_Sol.prototype.getAM=function(){
var _4="";
_4+="
Entertainment Audience Analytics for Digital Media
";
_4+="BiggerBoat has created an innovative audience analytics solution for entertainment-oriented publishers by leveraging our rich data set of demographic and psychographic profiles of entertainment interest and engagement. BiggerBoat's unique, interest-based audience intelligence is based on a media measurement system that combines the best of today's web audience measurement approaches with proven audience rating techniques used by advertisers for over 70 years.
";
_4+="The BiggerBoat Entertainment Audience Network brings together premier Entertainment publishers with a single unifying characteristic: users visit their sites to consume entertainment. Activities across the network include opportunities to purchase or stream video, attend concerts and movies, search for broadcast and cable show times, reviewing, blogging, sharing or simply reading news about an event, person, movie, album or TV show. The publishers in our network enable us to anonymously aggregate entertainment interest and engagement patterns, creating a rich collection of psychographic profiles describing the consumption of entertainment online.
";
_4+="With this rich set of inputs, BiggerBoat's advanced inference, data mining and classification algorithms are able to optimize and minimize error within best of breed audience measurement techniques. Combining demographics from a very large sample of online entertainment consumers with the directly measured interest and behaviors aggregated across our network enables BiggerBoat to generate audience profiles precisely tuned to an advertiser's needs.
";
_4+="For our publishing partners, we deliver age and gender demographic analytics for each category of entertainment content on a partner site along with a list of audience affinities for movies, music, television shows, favorite actors and musical artists.
";
_4+="By tracking both demographics and psychographic/entertainment interests of actual online viewers, BiggerBoat delivers valuable insight to help publishers target ad sales and provide better monetization of its site.
";
_4+="";
return _4;
};
BB_Sol.prototype.getAD=function(){
var _5="";
_5+="
Advertisers
";
_5+="Use the Power of Entertainment to Reach your Target Audience
";
_5+="The AdMatch® Difference
";
_5+="BiggerBoat's AdMatch is the world's first entertainment-focused online targeting platform. AdMatch automatically targets your ad to the movies, albums, shows, actors and artists that best resonate with your brand message. At the core of AdMatch is a sophisticated entertainment recommendation engine that combines advanced algorithms with an expansive database of over 14 million entertainment properties. Coupled with detailed demographic and psychographic profiles, AdMatch automatically extends the reach of your campaign while preserving targeting accuracy.
";
_5+="The AdMatch platform features \"Active Optimization\", designed to optimize interaction and engagement with your ad throughout the life of your campaign.
";
_5+="Entertainment Marketers
";
_5+="Our audience is your audience. We deliver more than 25 million active entertainment consumers through our network of trusted entertainment publishers. This means we're reaching people already in the mindset of discovering entertainment. Right time, right place, right message.
";
_5+="BiggerBoat combines the power of a recommendation engine with the reach of an advertising network. Whether you are going for broad appeal or trying to reach a specific fan base, your ad is strategically (and dynamically) placed to best engage your desired audience.
";
_5+="Brand Marketers
";
_5+="You understand the value of associating your brand to entertainment. For you, it's about image reinforcement, emotional connection, message recall. The trick has always been finding the right entertainment vehicle(s) to reach your target audience.
";
_5+="BiggerBoat can help! We've aggregated a massive database of psychographic and demographic profiles tied to over 14 million entertainment properties and personalities. On top of this database is AdMatch, our proprietary targeting platform that delivers your ad within content that optimally communicates your brand image and engages your target audience.
";
_5+="And as always, Biggerboat delivers your campaigns across a network of trusted entertainment publishers, delivering more than 25 million active entertainment consumers.
";
_5+="";
return _5;
};
BB_Sol.prototype.getPD=function(){
var _6="";
_6+="
Publishers
";
_6+="Valuable Content. Relevant Advertising.
";
_6+="Every element of your site impacts the way visitors perceive it. Advertisements are no exception. Ads are, in fact, part of the content and affect the overall user experience in important ways.
";
_6+="It's about perceived value - and actual value. You're making the inventory available. BiggerBoat can help you make it count!
";
_6+="BiggerBoat rich-media ads are well-integrated with the entertainment content on your site. They actually enhance, rather than interrupt, your user's experience. We provide the kind of contextually relevant high-value content that keeps people interested -- and keeps them coming back. It's good for them, which is good for you.
";
_6+="Think your site might be a match? Does your site feature entertainment news, reviews or products? Do you generate at least one million page views a month dedicated to entertainment? Do you want to enhance your site and improve its \"stickiness\" by integrating high-value ads?
";
_6+="If so, please contact us.
";
_6+="";
return _6;
};
BB_Sol.prototype.getAS=function(){
var _7="";
_7+="Advertising Solutions
";
_7+="BiggerBoat's AdMatch platform delivers rich-media and video advertising through the following solutions:
";
_7+="BiggerBoat Content Ads
";
_7+="The BiggerBoat Content Ad is a great way for you to connect with your target audience. Our Content Ads are an effective, unintrusive form of rich media advertising, engaging consumers with relevant content, previews and full-length original music and video.
";
_7+="Placed in high-value locations next to relevant entertainment content, BiggerBoat Content Ads appear as featured content or recommendations on our publishers sites.
";
_7+="";
return _7;
};
BB_Sol.prototype.getAS1=function(){
var _8="";
_8+="
BiggerBoat Content Ads (see samples)
";
_8+="BiggerBoat Content Ads are designed for maximum engagement. Your ad appears as featured content in high-profile locations across our network, next to relevant entertainment content. More exposure. More engagement. more information about just how well your campaign is doing.
";
_8+="Each campaign includes a detailed report that helps our clients better understand their audience and the entertainment content that gets them engaged.
";
_8+="Entertainment Marketer Programs
";
_8+="BiggerBoat Music Content Ad
";
_8+="The BiggerBoat Music Content Ad is designed specifically for music marketers. Each Music Content Ad is targeted to connect an album, song or other music property with both the existing loyal fan base and with people likely to enjoy the music who haven't discovered it yet.
";
_8+="Albums (new releases and catalog titles) marketed through the BiggerBoat Music Content Ad include song previews, information about the album and the people who worked on it, and comparison-shopping information for physical and digital formats from the Internet's leading retailers.
";
_8+="Each campaign generates a detailed report that helps you better understand the audience for your music. The report includes a detailed breakdown of which artists, albums, and other entertainment content produced the highest interaction with your music. The report also details key user behavior information such as song listening patterns, prpoduct information requests, clicks to purchase - and benchmarks your results to other similar campaigns.
";
_8+="For more information, contact our ad sales group at (800) 880-1976 or email sales@biggerboat.com
";
_8+="BiggerBoat Movie Content Ad
";
_8+="The BiggerBoat Movie Content Ad is designed specifically for movie marketers. Each Movie Content Ad is targeted to connect a movie release, either theatrical or home video, with its ideal fan base.
";
_8+="Movies marketed through the Content Ad include trailers or exclusive previews, information about the film and the people who worked on it, links to buy tickets for local theaters and comparison-shopping information for physical and digital formats from the Internet's leading retailers.
";
_8+="Each campaign generates a detailed report that helps you better understand the audience for your movie. The report includes a detailed breakdown of which actors, movies, and other entertainment content produced the highest interaction with your film. The report also details key user behavior information such as response to previews, movie details requests, clicks to purchase - and benchmarks your results to other similar campaigns.
";
_8+="For more information, contact our ad sales group at (800) 880-1976 or email sales@biggerboat.com
";
_8+="Brand Marketer Programs
";
_8+="SponsorConnect™
";
_8+="SponsorConnect™ puts the power of the BiggerBoat Music and Movie Content Ads and the BiggerBoat Entertainment Network to work for your brand. Through our close partnerships with major record labels and movie studios, BiggerBoat connects your brand to the movies, albums, shows, actors and artists that hold the greatest appeal to your target audience. The benefit to you? Marketing mojo - image, connection, engagement and recall.
";
_8+="Each BiggerBoat Music and Movie Content Ad contains \"Presented By\" logo placement next to the release, logo placement on all rich media interactions, and links to the website of your choice for activating promotions.
";
_8+="For more information, contact our ad sales group at (800) 880-1976 or email sales@biggerboat.com
";
_8+="BiggerBoat Branded Entertainment Content Ad
";
_8+="If you're in the branded entertainment game, you've spent a lot of money developing original programming... hoping it will resonate with your target consumers. BiggerBoat can help you score big on this bet.
";
_8+="We treat your branded entertainment in the manner it deserves - as professional entertainment content. Just as we do for the major studios who promote their movies using our network, we target your campaign to the entertainment consumers who are viewing similar content across our network.
";
_8+="We showcase your branded entertainment content within our highly interactive Branded Entertainment Content Ad, which includes video previews and links to the destination of your choice - generating awareness, encouraging engagement and driving momentum for your campaign.
";
_8+="Hoping it will go viral? You can use BiggerBoat Content Ads to activate your viral marketing campaigns. Our Content Ad drives traffic to your microsite, YouTube or the online launching pad of your choice.
";
_8+="BiggerBoat's Branded Entertainment Content Ad generates the guaranteed exposure you need with the audience you want.
";
_8+="For more information, contact our ad sales group at (800) 880-1976 or email sales@biggerboat.com
";
_8+="";
return _8;
};
BB_Sol.prototype.getAS2=function(){
var _9="";
_9+="
In-Stream Video Advertising
";
_9+="Coming Q1 2008
";
_9+="For more information, contact our ad sales group at (800) 880-1976 or email sales@biggerboat.com
";
_9+="";
return _9;
};
BB_Sol.prototype.getMR=function(){
var _a="";
_a+="
Measurement and Research
";
_a+="Stop Flying Blind
";
_a+="BiggerBoat collects an unprecedented amount of data during the life of your campaign and provides you with marketing information, unavailable through any other advertising platform.
";
_a+="Each campaign generates a detailed report that helps you better understand your audience, and the entertainment properties and personalities with whom they engage most. We'll compare your results to similar campaigns and provide an analysis based on those benchmarks; an invaluable resource as you consider future campaigns, both online and off.";
_a+="
";
return _a;
};
BB_Sol.prototype.getSL=function(){
var _b="";
_b+="![](\"http://biggerboat.com/lib/imgs/sites.jpg\")
";
_b+="
Site List
";
_b+="The BiggerBoat Network reaches over 25 million monthly entertainment enthusiasts through leading Internet destinations including:
";
_b+="To request a full site list, contact us.
";
_b+="";
return _b;
};
BB_Sol.prototype.getMA=function(){
var _c="";
_c+="";
_c+="
";
_c+="";
_c+="
";
_c+="
Media Asset Specifications
";
_c+="Asset Delivery
";
_c+="All assets are due at least three full business days prior to campaign launch date. Delivery of media assets to BiggerBoat is done by ftp (you'll be given an account).
";
_c+="Assets for BiggerBoat Content Ads
";
_c+="BiggerBoat's database of entertainment information includes millions of scanned Album and DVD cover art images, as well as encoded audio clips. Because of this, many campaigns require no additional assets from you. When additional assets are required, they must meet the format, size and quality specified below.
";
_c+="Image Assets
";
_c+="The main image asset used in the BiggerBoat Content Ad is the primary artwork associated with the content being advertised (usually product cover art or movie poster). If not already in our database, you must provide this artwork in the format specified below, with the minimum size and quality characteristics specified.
";
_c+="| File Description | Extension | DPI | Display Dimensions | Aspect Ratio |
|---|---|---|---|---|
| JPEG for 200x200 Ad Unit | jpg | 72 | 150x150 | 1:1 |
| JPEG for 160x250 Ad Unit | jpg | 72 | 120x156 | 1:1.3 |
| JPEG for 300x120 Ad Unit | jpg | 72 | 156x120 | 1.3:1 |
Video Assets
";
_c+="To reach the broadest audience possible, BiggerBoat serves video clips in four different formats: Flash, Windows Media, Real Media and Apple Quicktime. BiggerBoat processes the video files you deliver to us into these formats. Video assets you submit to BiggerBoat must be delivered as MPEG-4 encoded files (Part 2 or Part 10) with the minimum size and quality characteristics given below.
";
_c+="| File Description | Extension | Bit Rate | Display Dimensions | Aspect Ratio |
|---|---|---|---|---|
| Quicktime MPEG-4 Part 10 (H.264) | mov | 1 Mbps | 320x340 | 4:3 |
| Quicktime MPEG-4 Part 2 | mov, mp4 | 1 Mbps | 320x340 | 4:3 |
";
return _c;
};
BB_Sol.prototype.getFAQ=function(){
var _d="";
_d+="";
_11+="
Frequently Asked Questions (FAQ)
";
_d+="";
_d+="";
_d+="";
_d+="";
_d+="";
_d+="";
_d+="";
_d+="";
_d+="";
_d+="BiggerBoat is unique in the industry. We're the first advertising network exclusively focused on reaching people actively seeking and engaging with entertainment online.
";
_d+="Why? At BiggerBoat, we know first hand the power of advertising through entertainment. We also know people engaged with browse and seek activities are more receptive to relevant messages and recommendations. The right message at the right time.
";
_d+="BiggerBoat is amassing the largest single audience of entertainment enthusiasts online today. And we're learning from them, what they like, don't like, think is cool, or wouldn't touch with a 10-foot pole. Contact us to learn more.
";
_d+="";
_d+="Every advertiser concerned with the image of their product or brand should at least test the benefit of reaching your audience through entertainment. Entertainment marketers (promoting Movies, Albums, TV Shows, Video Games) and brands who focus on image by promoting themselves through event sponsorship and tie-ins to artists, actors, music or movies are the most active advertisers in the BiggerBoat network.
";
_d+="";
_d+="Your ads run across the BiggerBoat Entertainment Publisher Network, reaching over 25 million entertainment consumers monthly. Our network includes leading media websites (AllMusic.com, Billboard.com), major radio station websites (1400 Clear Channel Radio Stations, Entercom Radio Stations), music and movie social networking sites (mystrands, Flixster), and other valuable entertainment and lifestyle destinations.
";
_d+="";
_d+="All ad campaigns are computed on a cost per thousand exposure basis (CPM).
";
_d+="";
_d+="BiggerBoat respects the privacy of the users we reach. BiggerBoat protects users by only collecting anonymous information. BiggerBoat does not store or share any personally identifiable data. Click here to see the complete BiggerBoat Privacy Policy.
";
_d+="";
_d+="The minimum suggested campaign length is 7 days. The maximum suggested campaign length is 45 days. This is a guideline we set based on the historical performance of advertising in our network. If you have requirements that fall outside these campaign lengths, feel free to contact us to discuss.
";
_d+="";
_d+="The value of BiggerBoat's entertainment targeting is that we reach your ideal audience across a network of leading entertainment sites. Therefore, we do not sell campaigns that are site specific.
";
_d+="";
_d+="We are happy to have our advertisers add to the determination of associations for their campaign. However, any associations that are not performing within our minimum requirements will be automatically optimized out by the \"Active Optimization\" functionality of AdMatch.
";
_d+="";
return _d;
};
BB_Sol.prototype.getAWB=function(){
var _e="";
_e+="Advertise With BiggerBoat
";
_e+="The BiggerBoat Ad Sales team is interested in hearing from you!
";
_e+="Brand Marketers
";
_e+="phone: (800) 880-1976 x701
email: sales@biggerboat.com
Please include your name, company, phone number, and best time to contact you.
";
_e+="email: sales@biggerboat.com
Please include your name, company, phone number, and best time to contact you.
Music Marketers
";
_e+="phone: (800) 880-1976 x702
email: sales@biggerboat.com
Please include your name, company, phone number, and best time to contact you.
";
_e+="email: sales@biggerboat.com
Please include your name, company, phone number, and best time to contact you.
Movie Marketers
";
_e+="phone: (800) 880-1976 x703
email: sales@biggerboat.com
Please include your name, company, phone number, and best time to contact you.
";
_e+="";
return _e;
};
BB_Sol.prototype.getPD=function(){
var _f="";
_f+="email: sales@biggerboat.com
Please include your name, company, phone number, and best time to contact you.
Publishers
";
_f+="Valuable Content. Relevant Advertising.
";
_f+="Every element of your site impacts the way visitors perceive it. Advertisements are no exception. Ads are, in fact, part of the content and affect the overall user experience in important ways.
";
_f+="It's about perceived value - and actual value. You're making the inventory available. BiggerBoat can help you make it count!
";
_f+="BiggerBoat rich-media ads are well-integrated with the entertainment content on your site. They actually enhance, rather than interrupt, your user's experience. We provide the kind of contextually relevant high-value content that keeps people interested -- and keeps them coming back. It's good for them, which is good for you.
";
_f+="Think your site might be a match? Does your site feature entertainment news, reviews or products? Do you generate at least one million page views a month dedicated to entertainment? Do you want to enhance your site and improve its \"stickiness\" by integrating high-value ads?
";
_f+="If so, please contact us.
";
_f+="";
return _f;
};
BB_Sol.prototype.getPFAQ=function(){
var _10="";
_10+="Frequently Asked Questions (FAQ)
";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="";
_10+="The BiggerBoat Network is an invite only network of premium entertainment websites. Websites in the network are dedicated to, or have sections dedicated to, Music, Movies, and/or TV Shows. By bringing together leading properties within the entertainment vertical, BiggerBoat brings added value to the members of the network and the users they attract.
";
_10+="";
_10+="BiggerBoat's innovative Entertainment Targeting sets us apart from other services. BiggerBoat connects the right advertising to the right entertainment. We're not everything to everybody. But if you have entertainment content (videos, reviews, news, profiles), we can deliver a better overall experience for you and your users.
";
_10+="";
_10+="If you think your site would make a good addition to the BiggerBoat Network, please contact us.
";
_10+="";
_10+="BiggerBoat reaches any entertainment or brand marketer that is looking to connect their brand to an entertainment audience. Because of our unique targeting, it gives us the ability to attract more advertisers to your site because we are not selling the demo of your site, rather the demographic and lifestyle of the individual users experiencing each piece of entertainment.
";
_10+="";
_10+="BiggerBoat is proud to have several of the leading entertainment publishers as part of our network. For a complete list, go to our site list.
";
_10+="";
_10+="A publisher in the BiggerBoat network is anyone that is delivering entertainment over the Internet. That includes, websites, Internet TV syndicators, mobile video providers... even IPTV. To become a BiggerBoat publisher, your property, or a section of your property, must feature professional entertainment content (music, movies, tv shows). Our typical publisher reaches over a million unique visitors each month and an inventory of tens of millions of available ad impressions. However, we do consider any publisher that has over 1 million available ad impressions for our network. It's about quality entertainment. If you've got it, we're interested.
";
_10+="";
_10+="BiggerBoat does not require exclusive representation of your ad inventory. However, we are not a \"remnant\" ad network. We do require the first opportunity to fill your inventory after your internal sales effort. We believe that ineffective and annoying ads that fill space, ruin the value of the space and for that prefer strong partnerships with our publishers in maximizing revenue and user experience.
";
_10+="";
_10+="All of our current ad programs are CPM based. When we place an ad on your site, you know you'll get paid for it.
";
_10+="";
_10+="Our payment terms are simple. You get paid within 30 days of when we do. Each month you will receive a report on campaigns that ran, impressions served, revenue generated, effective CPM, and payments received.
";
_10+="";
_10+="BiggerBoat respects the privacy of the users we reach. BiggerBoat protects users by only collecting anonymous information. BiggerBoat does not store or share any personally identifiable data. Click here to see the complete BiggerBoat Privacy Policy.
";
_10+="";
return _10;
};
BB_Sol.prototype.getPSL=function(){
var _11="";
_11+="Site List
";
_11+="The BiggerBoat Network reaches over 25 million monthly entertainment enthusiasts through leading Internet destinations including:
";
_11+="To request a full site list, contact us.
";
_11+="";
return _11;
};
BB_Sol.prototype.getJN=function(){
var _12="";
_12+="
Join Our Network
";
_12+="The BiggerBoat Business Development team is interested in hearing from you!
";
_12+="Over 15 million entertainment page views per month:
";
_12+="phone: (800) 880-1976 x704
email: partners@biggerboat.com
Please include your name, company, phone number, monthly uniques, entertainment page views, entertainment categories (music, movies, tv), and best time to reach you.
";
_12+="email: partners@biggerboat.com
Please include your name, company, phone number, monthly uniques, entertainment page views, entertainment categories (music, movies, tv), and best time to reach you.
Less than 15 million entertainment page views per month:
";
_12+="phone: (800) 880-1976 x705
email: partners@biggerboat.com
Please include your name, company, phone number, monthly uniques, entertainment page views, entertainment categories (music, movies, tv), and best time to reach you.
";
_12+="";
return _12;
};
BB_Sol=new BB_Sol();
email: partners@biggerboat.com
Please include your name, company, phone number, monthly uniques, entertainment page views, entertainment categories (music, movies, tv), and best time to reach you.