BB_Adv=function(){
};
BB_Adv.prototype.getAD=function(){
var _1="";
_1+="<div class=\"textHeader\">Advertisers</div>";
_1+="<div class=\"textNormal\" style=\"font-size:16px;font-style:italic;\">Use the Power of Entertainment to Reach your Target Audience</div>";
_1+="<div class=\"textNormal\" style=\"font-size:14px;\">The AdMatch&reg; Difference</div>";
_1+="<div class=\"textNormal\">BiggerBoat's AdMatch is the world's first entertainment-focused online targeting platform.  AdMatch automatically targets your ad to the movies, albums, shows, actors and artists that best resonate with your brand message.  At the core of AdMatch is a sophisticated entertainment recommendation engine that combines advanced algorithms with an expansive database of over 15 million entertainment properties. Coupled with detailed demographic and psychographic profiles, AdMatch automatically extends the reach of your campaign while preserving targeting accuracy.</div>";
_1+="<div class=\"textNormal\">The AdMatch platform features \"Active Optimization\", designed to optimize interaction and engagement with your ad throughout the life of your campaign.</div>";
_1+="<div class=\"textNormal\" style=\"font-size:18px;\">Entertainment Marketers</div>";
_1+="<div class=\"textNormal\">Our audience is your audience.  We deliver more than 15 million active entertainment consumers through our network of trusted entertainment publishers.  This means we're reaching people already in the mindset of discovering entertainment.  Right time, right place, right message.</div>";
_1+="<div class=\"textNormal\">BiggerBoat combines the power of a recommendation engine with the reach of an advertising network.  Whether you are going for broad appeal or trying to reach a specific fan base, your ad is strategically (and dynamically) placed to best engage your desired audience.</div>";
_1+="<div class=\"textNormal\" style=\"font-size:18px;\">Brand Marketers</div>";
_1+="<div class=\"textNormal\">You understand the value of associating your brand to entertainment.  For you, it's about image reinforcement, emotional connection, message recall. The trick has always been finding the right entertainment vehicle(s) to reach your target audience.</div>";
_1+="<div class=\"textNormal\">BiggerBoat can help!  We've aggregated a massive database of psychographic and demographic profiles tied to over 15 million entertainment properties and personalities.  On top of this database is AdMatch, our proprietary targeting platform that delivers your ad within content that optimally communicates your brand image and engages your target audience.</div>";
_1+="<div class=\"textNormal\">And as always, Biggerboat delivers your campaigns across a network of trusted entertainment publishers, delivering more than 15 million active entertainment consumers.</div>";
_1+="<div style=\"padding-bottom:60px;\">";
return _1;
};
BB_Adv.prototype.getAS=function(){
var _2="";
_2+="<div class=\"textHeader\">Advertising Solutions</div>";
_2+="<div class=\"textNormal\">BiggerBoat's AdMatch platform delivers rich-media and video advertising through the following solutions:</div>";
_2+="<div class=\"textNormal\" style=\"font-size:18px;\">BiggerBoat Content Ads</div>";
_2+="<div class=\"textNormal\">The BiggerBoat Content Ad is a great way for you to connect with your target audience. Our Content Ads are an effective, unintrusive form of rich media advertising, engaging consumers with relevant content, previews and full-length original music and video.</div>";
_2+="<div class=\"textNormal\">Placed in high-value locations next to relevant entertainment content, BiggerBoat Content Ads appear as featured content or recommendations on our publishers sites.</div>";
_2+="<div class=\"textNormal\" style=\"font-size:18px;\">In-Stream Video Advertising</div>";
_2+="<div class=\"textNormal\">BiggerBoat's in-stream video advertising programs deliver your message within hot Hollywood fare in a manner well-suited to this professionally created content.  We work closely with our entertainment publishing partners to make this an engaging experience - ensuring viewers associate your brand with the entertainment properties and personalities that best reflect its image and identity.</div>";
_2+="<div class=\"textNormal\">Look for video advertising programs for brand and entertainment marketers starting Q1 2008. For a sneak peak, <a href=\"mailto:sales@biggerboat.com\">contact us</a>.</div>";
_2+="<div style=\"padding-bottom:60px;\">";
return _2;
};
BB_Adv.prototype.getAS1=function(){
var _3="";
_3+="<div class=\"textHeader\">BiggerBoat Content Ads <span style=\"font-size:12px\">(<a href=\"#A\" onClick=\"document.location.href='http://biggerboat.com/cas.htm';BB_Main.switchContent('BB_Cas','SCA')\">see samples</a>)</span></div>";
_3+="<div class=\"textNormal\">BiggerBoat Content Ads are designed for maximum engagement. Your ad appears as featured content in high-profile locations across our network, next to relevant entertainment content.  More exposure.  More engagement.  more information about just how well your campaign is doing.</div>";
_3+="<div class=\"textNormal\">Each campaign includes a detailed report that helps our clients better understand their audience and the entertainment content that gets them engaged.</div>";
_3+="<div class=\"textNormal\" style=\"font-size:18px;\">Entertainment Marketer Programs</div>";
_3+="<div class=\"textNormal\" style=\"font-size:16px;font-style:italic;\">BiggerBoat Music Content Ad</div>";
_3+="<div class=\"textNormal\">The BiggerBoat Music Content Ad is designed specifically for music marketers.  Each Music Content Ad is targeted to connect an album, song or other music property with both the existing loyal fan base and with people likely to enjoy the music who haven't discovered it yet.</div>";
_3+="<div class=\"textNormal\">Albums (new releases and catalog titles) marketed through the BiggerBoat Music Content Ad include song previews, information about the album and the people who worked on it, and comparison-shopping information for physical and digital formats from the Internet's leading retailers.</div>";
_3+="<div class=\"textNormal\">Each campaign generates a detailed report that helps you better understand the audience for your music. The report includes a detailed breakdown of which artists, albums, and other entertainment content produced the highest interaction with your music. The report also details key user behavior information such as song listening patterns, prpoduct information requests, clicks to purchase - and benchmarks your results to other similar campaigns.</div>";
_3+="<div class=\"textNormal\">For more information, contact our ad sales group at (800) 880-1976 or email <a href=\"mailto:sales@biggerboat.com?subject=Information Inquiry\">sales@biggerboat.com</a></div>";
_3+="<div class=\"textNormal\" style=\"font-size:16px;font-style:italic;\">BiggerBoat Movie Content Ad</div>";
_3+="<div class=\"textNormal\">The BiggerBoat Movie Content Ad is designed specifically for movie marketers.  Each Movie Content Ad is targeted to connect a movie release, either theatrical or home video, with its ideal fan base.</div>";
_3+="<div class=\"textNormal\">Movies marketed through the Content Ad include trailers or exclusive previews, information about the film and the people who worked on it, links to buy tickets for local theaters and comparison-shopping information for physical and digital formats from the Internet's leading retailers.</div>";
_3+="<div class=\"textNormal\">Each campaign generates a detailed report that helps you better understand the audience for your movie. The report includes a detailed breakdown of which actors, movies, and other entertainment content produced the highest interaction with your film. The report also details key user behavior information such as response to previews, movie details requests, clicks to purchase - and benchmarks your results to other similar campaigns.</div>";
_3+="<div class=\"textNormal\">For more information, contact our ad sales group at (800) 880-1976 or email <a href=\"mailto:sales@biggerboat.com?subject=Information Inquiry\">sales@biggerboat.com</a></div>";
_3+="<div class=\"textNormal\" style=\"font-size:18px;\">Brand Marketer Programs</div>";
_3+="<div class=\"textNormal\" style=\"font-size:16px;font-style:italic;\">SponsorConnect&trade;</div>";
_3+="<div class=\"textNormal\">SponsorConnect&trade; puts the power of the BiggerBoat Music and Movie Content Ads and the BiggerBoat Entertainment Network to work for your brand.  Through our close partnerships with major record labels and movie studios, BiggerBoat connects your brand to the movies, albums, shows, actors and artists that hold the greatest appeal to your target audience.  The benefit to you? Marketing mojo - image, connection, engagement and recall.</div>";
_3+="<div class=\"textNormal\">Each BiggerBoat Music and Movie Content Ad contains \"Presented By\" logo placement next to the release, logo placement on all rich media interactions, and links to the website of your choice for activating promotions.</div>";
_3+="<div class=\"textNormal\">For more information, contact our ad sales group at (800) 880-1976 or email <a href=\"mailto:sales@biggerboat.com\">sales@biggerboat.com</a></div>";
_3+="<div class=\"textNormal\" style=\"font-size:16px;font-style:italic;\">BiggerBoat Branded Entertainment Content Ad</div>";
_3+="<div class=\"textNormal\">If you're in the branded entertainment game, you've spent a lot of money developing original programming... hoping it will resonate with your target consumers.  BiggerBoat can help you score big on this bet.</div>";
_3+="<div class=\"textNormal\">We treat your branded entertainment in the manner it deserves - as professional entertainment content.  Just as we do for the major studios who promote their movies using our network, we target your campaign to the entertainment consumers who are viewing similar content across our network.</div>";
_3+="<div class=\"textNormal\">We showcase your branded entertainment content within our highly interactive Branded Entertainment Content Ad, which includes video previews and links to the destination of your choice - generating awareness, encouraging engagement and driving momentum for your campaign.</div>";
_3+="<div class=\"textNormal\">Hoping it will go viral? You can use BiggerBoat Content Ads to activate your viral marketing campaigns.  Our Content Ad drives traffic to your microsite, YouTube or the online launching pad of your choice.</div>";
_3+="<div class=\"textNormal\">BiggerBoat's Branded Entertainment Content Ad generates the guaranteed exposure you need with the audience you want.</div>";
_3+="<div class=\"textNormal\">For more information, contact our ad sales group at (800) 880-1976 or email <a href=\"mailto:sales@biggerboat.com?subject=Information Inquiry\">sales@biggerboat.com</a></div>";
_3+="<div style=\"padding-bottom:60px;\">";
return _3;
};
BB_Adv.prototype.getAS2=function(){
var _4="";
_4+="<div class=\"textHeader\">In-Stream Video Advertising</div>";
_4+="<div class=\"textNormal\" style=\"font-size:16px;\">Coming Q1 2008</div>";
_4+="<div class=\"textNormal\">For more information, contact our ad sales group at (800) 880-1976 or email <a href=\"mailto:sales@biggerboat.com\">sales@biggerboat.com</a></div>";
_4+="<div style=\"padding-bottom:60px;\">";
return _4;
};
BB_Adv.prototype.getMR=function(){
var _5="";
_5+="<div class=\"textHeader\">Measurement and Research</div>";
_5+="<div class=\"textNormal\" style=\"font-size:16px;font-style:italic;\">Stop Flying Blind</div>";
_5+="<div class=\"textNormal\">BiggerBoat collects an unprecedented amount of data during the life of your campaign and provides you with marketing information, unavailable through any other advertising platform.</div>";
_5+="<div class=\"textNormal\">Each campaign generates a detailed report that helps you better understand your audience, and the entertainment properties and personalities with whom they engage most.  We'll compare your results to similar campaigns and provide an analysis based on those benchmarks; an invaluable resource as you consider future campaigns, both online and off.";
_5+="<div style=\"padding-bottom:60px;\">";
return _5;
};
BB_Adv.prototype.getSL=function(){
var _6="";
_6+="<div class=\"textHeader\">Site List</div>";
_6+="<div class=\"textNormal\">The BiggerBoat Network reaches over 15 million monthly entertainment enthusiasts through leading Internet destinations including:</div>";
_6+="<div class=\"textNormal\" style=\"padding:20px; text-align:center\"><img src=\"http://biggerboat.com/lib/imgs/sites.jpg\"></div>";
_6+="<div class=\"textNormal\">To request a full site list, <a href=\"mailto:sales@biggerboat.com\">contact us</a>.</div>";
_6+="<div style=\"padding-bottom:60px;\">";
return _6;
};
BB_Adv.prototype.getMA=function(){
var _7="";
_7+="<div class=\"textHeader\">Media Asset Specifications</div>";
_7+="<div class=\"textNormal\" style=\"font-size:16px\">Asset Delivery</div>";
_7+="<div class=\"textNormal\">All assets are due at least three full business days prior to campaign launch date. Delivery of media assets to BiggerBoat is done by ftp (you'll be given an account).</div>";
_7+="<div class=\"textSubHeader\" style=\"font-size:16px;\">Assets for BiggerBoat Content Ads</div>";
_7+="<div class=\"textNormal\">BiggerBoat's database of entertainment information includes millions of scanned Album and DVD cover art images, as well as encoded audio clips.  Because of this, many campaigns require no additional assets from you.  When additional assets are required, they must meet the format, size and quality specified below.</div>";
_7+="<div class=\"textSubHeader\"><i>Image Assets</i></div>";
_7+="<div class=\"textNormal\">The main image asset used in the BiggerBoat Content Ad is the primary artwork associated with the content being advertised (usually product cover art or movie poster).  If not already in our database, you must provide this artwork in the format specified below, with the minimum size and quality characteristics specified.</div>";
_7+="<div class=\"textNormal\"><table cellspacing=\"0\" cellpadding=\"4\">";
_7+="<tr><th class=\"tltd\">File Description</th><th class=\"titd\">Extension</th><th class=\"titd\">DPI</th><th class=\"titd\">Display Dimensions</th><th class=\"trtd\">Aspect Ratio</th></tr>";
_7+="<tr><td class=\"ltd\">JPEG for 200x200 Ad Unit</td><td class=\"itd\">jpg</td><td class=\"itd\">72</td><td class=\"itd\">150x150</td><td class=\"rtd\">1:1</td></tr>";
_7+="<tr><td class=\"ltd\">JPEG for 160x250 Ad Unit</td><td class=\"itd\">jpg</td><td class=\"itd\">72</td><td class=\"itd\">120x156</td><td class=\"rtd\">1:1.3</td></tr>";
_7+="<tr><td class=\"bltd\">JPEG for 300x120 Ad Unit</td><td class=\"bitd\">jpg</td><td class=\"bitd\">72</td><td class=\"bitd\">156x120</td><td class=\"brtd\">1.3:1</td></tr>";
_7+="</table></div>";
_7+="<div class=\"textSubHeader\"><i>Video Assets</i></div>";
_7+="<div class=\"textNormal\">To reach the broadest audience possible, BiggerBoat serves video clips in four different formats: Flash, Windows Media, Real Media and Apple Quicktime. BiggerBoat processes the video files you deliver to us into these formats.  Video assets you submit to BiggerBoat must be delivered as MPEG-4 encoded files (Part 2 or Part 10) with the minimum size and quality characteristics given below.</div>";
_7+="<div class=\"textNormal\"><table cellspacing=\"0\" cellpadding=\"4\">";
_7+="<tr><th class=\"tltd\">File Description</th><th class=\"titd\">Extension</th><th class=\"titd\">Bit Rate</th><th class=\"titd\">Display Dimensions</th><th class=\"trtd\">Aspect Ratio</th></tr>";
_7+="<tr><td class=\"ltd\">Quicktime MPEG-4 Part 10 (H.264)</td><td class=\"itd\">mov</td><td class=\"itd\">1 Mbps</td><td class=\"itd\">320x340</td><td class=\"rtd\">4:3</td></tr>";
_7+="<tr><td class=\"bltd\">Quicktime MPEG-4 Part 2</td><td class=\"bitd\">mov, mp4</td><td class=\"bitd\">1 Mbps</td><td class=\"bitd\">320x340</td><td class=\"brtd\">4:3</td></tr>";
_7+="</table></div>";
_7+="<div style=\"padding-bottom:60px;\">";
return _7;
};
BB_Adv.prototype.getFAQ=function(){
var _8="";
_8+="<div class=\"textHeader\">Frequently Asked Questions (FAQ)</div>";
_8+="<div class=\"textQuestionLink\" style=\"padding-top:10px;\"><a class=\"lnk\" href=\"#1\">1. How is BiggerBoat different from other Ad Networks?</a></div>";
_8+="<div class=\"textQuestionLink\"><a class=\"lnk\" href=\"#2\">2. What advertisers are best for the BiggerBoat network?</a></div>";
_8+="<div class=\"textQuestionLink\"><a class=\"lnk\" href=\"#3\">3. Where will my ads run?</a></div>";
_8+="<div class=\"textQuestionLink\"><a class=\"lnk\" href=\"#4\">4. Do you charge a CPM, CPC, or CPA?</a></div>";
_8+="<div class=\"textQuestionLink\"><a class=\"lnk\" href=\"#5\">5. What is your Privacy Policy?</a></div>";
_8+="<div class=\"textQuestionLink\"><a class=\"lnk\" href=\"#6\">6. Is there a minimum/maximum campaign length?</a></div>";
_8+="<div class=\"textQuestionLink\"><a class=\"lnk\" href=\"#7\">7. Can I choose which sites my ad appears on?</a></div>";
_8+="<div class=\"textQuestionLink\" style=\"padding-bottom:20px;\"><a class=\"lnk\" href=\"#8\">8. Can I pick which people/movies/music my ad is associated with?</a></div>";
_8+="<div class=\"textQuestion\" style=\"border-top:0px;\"><a name=\"1\"></a>1.&nbsp;How is BiggerBoat different from other Ad Networks?</div>";
_8+="<div class=\"textAnswer\" style=\"padding-bottom:10px;\">BiggerBoat is unique in the industry.  We're the first advertising network exclusively focused on reaching people actively seeking and engaging with entertainment online.</div>";
_8+="<div class=\"textAnswer\" style=\"padding-bottom:10px;\">Why?  At BiggerBoat, we know first hand the power of advertising through entertainment.  We also know people engaged with browse and seek activities are more receptive to relevant messages and recommendations. The right message at the right time.</div>";
_8+="<div class=\"textAnswer\">BiggerBoat is amassing the largest single audience of entertainment enthusiasts online today.  And we're learning from them, what they like, don't like, think is cool, or wouldn't touch with a 10-foot pole. <a href=\"mailto:sales@biggerboat.com\">Contact us</a> to learn more.</div>";
_8+="<div class=\"textQuestion\"><a name=\"2\"></a>2.&nbsp; What advertisers are best for the BiggerBoat network?</div>";
_8+="<div class=\"textAnswer\">Every advertiser concerned with the image of their product or brand should at least test the benefit of reaching your audience through entertainment.  Entertainment marketers (promoting Movies, Albums, TV Shows, Video Games) and brands who focus on image by promoting themselves through event sponsorship and tie-ins to artists, actors, music or movies are the most active advertisers in the BiggerBoat network.</div>";
_8+="<div class=\"textQuestion\"><a name=\"3\"></a>3.&nbsp; Where will my ads run?</div>";
_8+="<div class=\"textAnswer\">Your ads run across the BiggerBoat Entertainment Publisher Network, reaching over 15 million entertainment consumers monthly.  Our network includes leading media websites (AllMusic.com, Billboard.com), major radio station websites (1400 Clear Channel Radio Stations, Entercom Radio Stations), music and movie social networking sites (mystrands, Flixster), and other valuable entertainment and lifestyle destinations.</div>";
_8+="<div class=\"textQuestion\"><a name=\"4\"></a>4.&nbsp; Do you charge a CPM, CPC, or CPA?</div>";
_8+="<div class=\"textAnswer\">All ad campaigns are computed on a cost per thousand exposure basis (CPM).</div>";
_8+="<div class=\"textQuestion\"><a name=\"5\"></a>5.&nbsp; What is your Privacy Policy?</div>";
_8+="<div class=\"textAnswer\">BiggerBoat respects the privacy of the users we reach. BiggerBoat protects users by only collecting anonymous information. BiggerBoat does not store or share any personally identifiable data. Click <a href=\"http://biggerboat.com/pri.htm\" target=\"_blank\">here</a> to see the complete BiggerBoat Privacy Policy.</div>";
_8+="<div class=\"textQuestion\"><a name=\"6\"></a>6.&nbsp;Is there a minimum/maximum campaign length?</div>";
_8+="<div class=\"textAnswer\">The minimum suggested campaign length is 7 days.  The maximum suggested campaign length is 45 days. This is a guideline we set based on the historical performance of advertising in our network.  If you have requirements that fall outside these campaign lengths, feel free to <a href=\"mailto:sales@biggerboat.com\">contact us</a> to discuss.</div>";
_8+="<div class=\"textQuestion\"><a name=\"7\"></a>7.&nbsp;Can I choose which sites my ad appears on?</div>";
_8+="<div class=\"textAnswer\">The value of BiggerBoat's entertainment targeting is that we reach your ideal audience across a network of leading entertainment sites. Therefore, we do not sell campaigns that are site specific.</div>";
_8+="<div class=\"textQuestion\"><a name=\"8\"></a>8.&nbsp;Can I pick which people/movies/music my ad is associated with?</div>";
_8+="<div class=\"textAnswer\">We are happy to have our advertisers add to the determination of associations for their campaign.  However, any associations that are not performing within our minimum requirements will be automatically optimized out by the \"Active Optimization\" functionality of AdMatch.</div>";
_8+="<div style=\"padding-bottom:60px;\"></div>";
return _8;
};
BB_Adv.prototype.getAWB=function(){
var _9="";
_9+="<div class=\"textHeader\">Advertise With BiggerBoat</div>";
_9+="<div class=\"textNormal\">The BiggerBoat Ad Sales team is interested in hearing from you!</div>";
_9+="<div class=\"textNormal\" style=\"font-size:16px;\">Brand Marketers</div>";
_9+="<div class=\"textNormal\">phone: (800) 880-1976 x701<br/>email: <a href=\"mailto:sales@biggerboat.com?subject=Brand Marketer Inquiry\">sales@biggerboat.com</a><br/>Please include your name, company, phone number, and best time to contact you.</div>";
_9+="<div class=\"textNormal\" style=\"font-size:16px;\">Music Marketers</div>";
_9+="<div class=\"textNormal\">phone: (800) 880-1976 x702<br/>email: <a href=\"mailto:sales@biggerboat.com?subject=Music Marketer Inquiry\">sales@biggerboat.com</a><br/>Please include your name, company, phone number, and best time to contact you.</div>";
_9+="<div class=\"textNormal\" style=\"font-size:16px;\">Movie Marketers</div>";
_9+="<div class=\"textNormal\">phone: (800) 880-1976 x703<br/>email: <a href=\"mailto:sales@biggerboat.com?subject=Movie Marketer Inquiry\">sales@biggerboat.com</a><br/>Please include your name, company, phone number, and best time to contact you.</div>";
_9+="<div style=\"padding-bottom:60px;\"></div>";
return _9;
};
BB_Adv=new BB_Adv();